If you’re famous, you don’t have to worry about first impressions anymore. If you’re not, first impressions make a difference. Your written correspondence, brochures, or labels may be the first impression that people have of your business.
Your written communications reveal a lot about your business. Do your business communications reflect well on the company, products, or services you offer?
BUSINESS WRITING IN AN AGE OF TEMPLATES
Q: Why should I hire a writer when I can just use a template for my documents?
A: Templates can simplify your work and shorten the time spent in producing many documents, but they can’t determine the meaning and accuracy of what you write.
WHAT MY WRITING WILL DO
- Clarify your ideas so the important ones stand out
- Write with the reader in mind
- Organize your ideas into easily understood chunks
- Make sure the content of your business documents is logical, accurate, and well-stated
One of my pet peeves is bad directions. They may not be a consumer’s first impression, but they could be his last. Read my article: Can You Read the Directions?