Bob’s Primary Keynote

“The Lost Art of the Legitimate Argument”

People most often think of an argument as an angry, shouting match. Others confuse an argument with an assertion. However, a legitimate argument is different from shouting matches, assertions, and even explanations.

An argument must provide supporting evidence, reasons; it will appeal to the audience’s emotion to motivate a response; it must involve the speaker’s integrity to maximize his influence.

Patrick Henry’s “Give me Liberty” speech is a good example.

  • Importance of ethics: positive influence.
  • Reasons to support the arguments (“Facts are stubborn things.” John Adams; C. S. Lewis even called facts “inconvenient.”)
  • Competence in knowing the issues, recognize

Outcomes:

  1. Recognize the difference between assertions and arguments.
  2. Learn the basic elements of a good argument.
  3. Learn how to use the right word, not just the almost right word.
  4. Discover how the right questions can clarify an issue.

Why Learn to Persuade?

  1. 1. Leaders can’t lead unless they can persuade their constituents or clients to buy into their goals.
  2. A persuasive speech clarifies the issues for the speaker as well as the listener.
  3. Persuasion isn’t just about winning an argument; it’s about discovering what is most important.

Focused primarily on persuasive speech and how to change people’s thinking, Bob offers a wide range of services: keynote speeches, breakout sessions, one-on-one coaching, writing and editing.

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